Ritani is a jewelry company specializing in engagement rings and bridal jewelry. Based in White Plains, New York, the company has an e-commerce operation in Seattle, Washington. Originally a wholesale jewelry brand, Ritani launches its transactional website in October 2012. Customers can design special engagement rings online, then request that the ring be sent to the nearest jewelry store to be previewed directly. The combination of online shopping and personal spending puts Ritani in competition with online jewelry retailers like Blue Nile Inc. James Allen and Ringsberry, as well as traditional jewelry such as Tiffany & amp; Co In 2012, investor chief Cantor Fitzgerald invested $ 15 million in Ritani, following Julius Klein Group selling their stake in the company. In January 2014, Ritani was selected for the Most Promising Company Forbes list in America for their unique "click and brick" model that blends online shopping and brick-and-mortar stores. In June 2014, Ritani announced that the former Blue Nile. CEO Diane Irvine has joined the company's board of directors. The network of independent jewelry partner Ritani has more than 180 locations across the US and Canada. The focus of "clicks and bricks" is to educate and guide customers as they design their own ring, and then build trust and confidence with free previews in the store. Ritani has an inventory of more than 60,000 diamonds with prices ranging from $ 184 to $ 1.7 million.
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References
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External links
- Ritani Site
Source of the article : Wikipedia
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