Raymond Weil GenÃÆ'¨ve ( French pronunciation: Ã, [? em ?? v ?: j ] ) is a Swiss luxury watchmaker, founded in 1976 in Geneva. It is a family company founded by Raymond Weil (1926-2014), and is now managed by Olivier Bernheim (son-in-law Weil) and his two sons, Elie and Pierre Bernheim. It is one of the last independent brands in the Swiss watch industry.
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History
- 1976: Raymond Weil created the company with Simone BÃÆ' Â © dat, a colleague at Camy Watch Company, at a time when the Swiss watch industry was in turmoil due to the Quartz crisis.
- 1982: Olivier Bernheim, son-in-law of Raymond Weil, joins the company.
- 1983: Amadeus Collection launched simultaneously with Milo? Forman film of the same name.
- 1986: Launch of Othello collection: ultra-thin (1.2mm) watch
- 1988: Launch of Traviata collection
- 1991: Launch of Parsifal collection.
- 1995: Launch the actual collection of RAYMOND WEIL, Tango (one of the most famous collections).
- 1998: Don Giovanni's line is added to the collection. The launch of the Saxo collection.
- 1999: The "Celebrate moments" advertising campaign is presented, promoting RAYMOND WEIL's engagement to music, art and culture worldwide. Research & amp; The development department is made to have full control over the clock design process. Among other innovations, the R & amp; D company created complications for the GMT function of the famous Don Giovanni CosÃÆ'¬ Grande, two time zones watched and an interchangeable bracelet system for the Shine collection.
- 2001: RAYMOND WEIL introduces a new Othello collection.
- 2003: New Parsifal Collection launched worldwide.
- 2006: Elie and Pierre Bernheim, Mr. Raymond Weil's grandson, join the company. The same year, the Shine Ladies collection was launched and RAYMOND WEIL was the first luxury watch brand to propose The RW Club to their fans and owners of the spectacle
- 2007: Launch of Nabucco and Freelancer collections. New brand identity, logos, and concepts "Independence is a state of mind" are introduced.
- 2009: Launch of the Noria Princess collection. Creation of limited edition Nabucco Rivoluzione.
- 2010: Launch of Maestro collection. Creation of limited edition Nabucco Va, Pensiero and Freemason Summertime.
- 2011: Launch of Jasmine collection and limited edition Maestro 35th anniversary. The creation of motion movement phase of the first phase of the brand. New ad campaign and slogan: "Precision is my inspiration".
- 2012: Launch of a new advertising campaign depicting music scores around the brand's latest watches. Launch of Maestro Phase de Lune Semainer, RAYMOND WEIL's first automatic clock with date, day, month, week number, and moon phase complications.
- 2013: Precision Launch is my Inspiration brand film and accompanying microsite, drawing parallels between music compilation and watchmaking.
- 2014: Launch of Toccata collection. Elie Bernheim, Mr. Raymond Weil's grandson took over the management of the company.
Initial setting
Raymond Weil created a brand that bears his name with his colleague from the Camy Watch Company, Simone BÃÆ'Â dat, in 1976 - a period of crisis for the watch industry. With a vast international network of Simone BÃÆ'Â dat, distribution networks were established first in Europe and then around the world.
Weil's son in law Olivier Bernheim entered the company in 1982 after several years of marketing work for Heineken and Unilever, and son of Simone BÃ © dat, Christian. Bernheim was appointed President and CEO in 1996 and has been working on developing a worldwide brand presence ever since.
Elie and Pierre Bernheim, son of Olivier Bernheim, joined the company in 2006. Elie Bernheim (co-founder of 88 RUE DU RHONE) works as a marketing director and works on the strategic development of the brand while maintaining the identity of his family. Pierre is a sales director and travels to develop new markets.
Development
Raymond Weil GenÃÆ'¨ve was first developed in Europe in the UK, before developing its worldwide distribution network, first starting with the United Arab Emirates and then the United States and India in the early 1980s. Olivier Bernheim created the Research and Development department in 1999 with full control over the clock-design process as a goal. R & D department D is responsible for: complications for the GMT function of Don Giovanni CosÃÆ'¬ Grande two time zones, patented interchangeable bracelet systems for Shine collection, lunar phase complications on the Maestro auto collection movement.
The brand opened in 2009 of its own subsidiary in the United States - RW USA Corp., ending its collaboration with its historic distributor. It also created RW India Pvt. Ltd. in 2010 (100% subsidiary in Bangalore) and opened some exclusive boutiques in Delhi, Mumbai, Chennai in the same year. Raymond Weil GenÃÆ'¨ve watches are now sold worldwide.
In 2013, the brand changed its distribution contract in the UK into a management agreement and created a subsidiary - R. WEIL DISTRIBUTION UK LTD - in April.
The company also develops its presence online. This is the first luxury watch brand that has opened a club dedicated to watch owners. The brand is also the first in the luxury watchmaking industry in Foursquare-based social media and the first to use Fcommerce (Facebook trading). In September 2007, RAYMOND WEIL also became the first luxury watchmaker to create an island in Second Life. Brand presence in Second Life and other social media channels is part of the strategic choice to adopt new communication channels to get closer to clients and deliver Brand values.
The key person
Raymond Weil (Founder and Honorary President) was born in Geneva in 1926. After receiving a diploma in trade, he entered Camy Watch S.A. - Swiss watchmaker, in 1949 where he became manager and spent 26 years of his life. In 1976, during a crisis affecting the watch industry, he decided to create his own company.
Raymond Weil holds several high positions in various professional organizations: he is President of the Geneva Clock Union, Vice President of the Hours Manufacture Training Center (CFH), and a member of the Clock Federation (FH) and other employers' associations. Until 1995, he was also the President of the International Jewelry and Watch Exhibition Committee of Basel.
Raymond Weil is married, has 2 daughters and 6 grandchildren. He earned his flying certificate at the age of 56 years. On January 27, 2014, the company announced that Raymond Weil died.
Olivier Bernheim (President): He was born in 1954 in Strasbourg (France) and has a law degree from the Strasbourg management school (France). He started his career at Kronenbourg, before he became Marketing Development Manager at Unilever in Paris.
He joins Raymond Weil GenÃÆ'¨ve S.A. in 1982 and became President and CEO in 1996. His mission is to restructure, develop and consolidate the image and presence of international brands, without losing the family identity. Olivier Bernheim shares Mr. Weil's interest in music and art and has oriented the brand's universe towards it. He set up a research and development department in 1999.
Olivier Bernheim is Swiss and French and married the eldest daughter of Mr. Weil, Diana, a professional pianist. They have three children together: Elie, Pierre and NoÃÆ' Â © mi.
Elie Bernheim (CEO) is Olivier Bernheim's eldest son. After graduating from Ecole hÃÆ'Â'teliÃÆ'¨re de Lausanne and creating his own import-export textile company, Elie joined the family company in 2006. His mission is to plan for the strategic development of the brand. Like his father and grandfather, he enjoys music and has a professional diploma in a cello. Among the various projects and developments, one can calculate collection updates, corporate identity changes Raymond Weil GenÃÆ'¨ve, the creation of new adult and female ad campaigns with renowned Swiss photographers, JoÃÆ'¡ l von Allmen, and Nabucco ads. Ellie Bernheim became CEO of the company in April 2014.
The brand marked its first association with art in 1983 when it launched the Amadeus ad campaign in conjunction with the movie Milos Foreman of the same name. Since then, almost all collection names have to be inspired by music.
In 1989, the brand fired an Eternity advertising campaign in Iceland and linked a new slogan to him: 'When time is a creation'. Campaigns display watches through water, earth, wind and fire.
The Precision Movement campaign shot in 1994 is probably one of the most popular because it was directed by John Booth and shot by renowned photographer Lois Greenfield. It describes dancers in the air symbolizing the essence of the campaign. The campaign was awarded the London International Advertising Award 1995. It consolidates the image of RAYMOND WEIL as a Brand committed to art.
The Celebrate the Moment ad campaign was launched in 1998 and emphasizes Raymond Weil GenÃÆ'¨ve's attachment to music, art and culture.
The time to celebrate the campaign was launched in 2003. It focused on the watch and placed it with a black background and hard shadow.
2005 saw a partnership between Raymond Weil GenÃÆ'¨ve and actress Charlize Theron who became a brand ambassador for several months.
The new Nabucco campaign and the slogan's independence are the Mind Country released in 2007. This campaign reveals the determination of the Nabucco man in his freedom and freedom of choice.
Precision is my inspiration (2011) describes a man and a woman in the rich music universe. It was shot in the Victorian Hall in Geneva. The brand leaving its independence is the State of Mind slogan that supports the new: Precision is My Inspiration.
In 2013, a corporate film of the same name was launched along with a special microsite to advertise brand attachments on music. This film draws parallels between watchmaking and music work. The microsite received several awards.
Action charity
Against cancer : brands have been involved with several charities - particularly charities that fight cancer, and have taken part and arranged some limited online sales of watch limited edition to support them for years. Charities that benefit from this donation include Union for International Cancer Control (UICC), Comments for Cure, Breast Cancer Research Foundation, Cancer Society of Singapore and Onco-hematology unit from Geneva University Hospital (HUG).
Onco-hematology unit of the University of Geneva University (HUG) Ã,: Additional actions for online sales are conducted to support the Onco-hematology unit of Geneva University Hospital. In conjunction with BASELWORLD 2012 fair, Raymond Weil GenÃÆ'¨ve put up for sale on his Facebook page a Maestro watch is limited to 5 pieces and engraved with the mention of "maestro Mouvement d'Espoir - Edition SpÃÆ'Â © ciale 2012". The proceeds from the sale were duplicated by Raymond Weil GenÃÆ'¨ve and donated to the Child Hematocology Unit at Geneva University Hospital.
VH1 Save The Music Foundation Ã,: Raymond Weil GenÃÆ'¨ve started collaborating in 2011 with VH1 Save The Music Foundation, a charity that works to restore music education programs in the United States. This collaboration began with an application on the official Facebook brand page in 2011. Fans can click the button to add 1 dollar to the counter. The counter is updated with each new button click to display the amount of donation Raymond Weil GenÃÆ'¨ve will give to the charity. Swiss watchmakers also partnered with Elle Women in Music hosted by VH1 Save The Music Foundation, and auctioned watches signed by celebrities (including Jessie J, Ellie Goulding, Nicole Scherzinger and Oh Land) on the occasion of the Elle Women in Music event at Hollywood in April 2012. The proceeds from this auction sale were donated to VH1 Save The Music Foundation.
Nordoff-Robbins Music Therapy: Nordoff-Robbins is one of the biggest musical-oriented charities in the UK. RAYMOND WEIL has been a partner and designs exclusive watches with renowned artists such as Lemar and singer Jamiroquai Jay Kay since 2000. The watch is auctioned during the annual Clef Silver Lunch and the proceeds are donated to Nordoff-Robbins. In 2013, the company presents American band Vampire Weekend with RAYMOND WEIL International Artist Award.
WWF: Raymond Weil GenÃÆ'¨ve is an official partner of the WWF Panda Ball Gala 2007 which takes place in Montreux (Switzerland). A lottery was held to raise funds to protect the Mediterranean Sea and RAYMOND WEIL gave the first prize of the Panda Ball lottery: an 18K gold parsifal with diamonds.
Maps Raymond Weil
Engagement in the art & amp; music
The Bourse RW was created by Mr. Weil in 1986 to support young musicians and help them provide public recitals and radio-broadcasts.
Brit Awards Ã,: Raymond Weil GenÃÆ'¨ve has been a watch partner and official timer of the Brit Awards since 2008. Each year, the company designs special edition watches given to each presenter, nominee, and artist. In 2012 and 2013, he hosted a pre-Brit dinner party in London with some of Britain's most promising artists.
Royal Albert Hall : RAYMOND WEIL has been the "official time partner" of Royal Albert Hall in London since July 2013.
Wired : In 2013 RAYMOND WEIL started a partnership with Wired, a live music platform based in London that supports emerging music artists.
Classic Brit Awards The partnership with British Phonographic Industry (BPI) through the Brit Awards was reinforced in 2011 when Raymond Weil GenÃÆ'¨ve became a partner of the Brit Classic Awards. Special Edition Hour Raymond Weil GenÃÆ'¨ve Maestro is specially given to the players, presenters and winners at night. Every hour is carved with the logo of the 2011 BRIT Awards classic.
International Photo Competition: Brands offer artists the opportunity to take their first step on the path to success through the RW Club International Photography Prize. With cash prizes and exposure to international audiences through partnerships with institutions such as the Aperture Foundation, Raymond Weil GenÃÆ'¨ve has established a platform for new artists in the field of photography.
New Musical Talent: Raymond Weil GenÃÆ'¨ve held in 2011, a New Music Talent competition invites amateur musicians to create songs inspired by Swiss watch brands. The contest is held on eYeka's co-creation platform and the winner is awarded a 5,000 USD cash prize, as well as Raymond Weil GenÃÆ'¨ve watches and promotional winning tracks on brand websites and Facebook pages.
3rd Vienna Filmball: This brand is a partner of the third Vienna Filmball and gives watches to the artists.
Spring Awakening: In February 2012, the brand became a sponsor of the Spring Awakening music produced by the Singapore Company Pangdemonium Productions. Some of the leading musical artists performed at the exclusive new boutique opening ceremony of Raymond Weil GenÃÆ'¨ve in Singapore.
Home House London: This brand hosts a series of live performances at Home House in London (England) throughout 2010 and 2011, thus supporting future talents by broadcasting their videos on YouTube channels and Facebook pages and presenting them with Timepieces Raymond Weil GenÃÆ'¨ve.
Songwriter of the Music Series: The Songwriter Music Series for the VH1 benefit Save the Music Foundation is another music event with RAYMOND WEIL related. RAYMOND WEIL held a contest on their Facebook page to offer tickets to the event.
American Idol: Raymond Weil GenÃÆ'¨ve partnered with the American Idol music contest in 2010 and 2011 and offered a timepiece for each of the finalists.
Celebrity Charades: in 2012 and 2013, RAYMOND WEIL is a partner of the Labyrinth Theater Company and their annual benefit gala.
Live from Artist Den : RAYMOND WEIL is a partner of the American live concert series of Den Artist.
SSE Hydro : RAYMOND WEIL is the Official Time Partner of SSE Hydro, a concert venue in Glasgow, Scotland.
Differences & amp; award
Geneva clockmaker was awarded the 2007 Industrial Award by the Geneva State and Office for Industrial and Technology Promotion (OPI), which is associated with the Geneva Chamber of Commerce, Industry and Services (CCIG). The main purpose of the Industrial Award, originally created by the City of Geneva in 1985, is to honor and promote an innovative Geneva industrial organization, capable of demonstrating their adaptability to time evolution.
Raymond Weil GenÃÆ'¨ve was voted Best Watch Brand by easyJet travelers in 2010 after a survey launched in the summer of 2009 - the easyJet Traveler Readers' Awards. Passengers need to choose online for their favorite products, places and services across the network. Swiss watchmakers recorded 110'000 votes.
The "Precision is my Inspiration" microsite receives numerous awards for design and innovation: FWA Award (today's site), CSSA (flagship), Awwwards (today's site), French Design Index (today's site), html inspiration (featured in "Most loved"), One Page Love (featured on "Most Loved"), CSSWINNER (today's winner), Design Licks (site today).
References
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Tautan eksternal
- "Raymond Weil Company History", situs web Raymond Weil
Source of the article : Wikipedia
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